What is Unlabel?
Unlabel is a free AI label remover for photos. It strips the hidden tags that make Instagram add an “AI info” label, along with your GPS location, phone model and the date the photo was taken, so you can post without sharing more than the picture.
Photo files carry a hidden record next to the image. AI editing tools write into it that the picture was generated or edited with AI, sometimes after a single small fix. Phones add the exact coordinates, the model and serial number, and the second it was taken. None of it shows in the photo, but anyone who gets the file can read it, and Instagram does.
What comes off
- AI & source tags
- C2PA Content Credentials, IPTC DigitalSourceType (“trained algorithmic media”), “Made with AI” credits, and the prompts AI image apps save inside PNG files. These are the tags behind the AI info label.
- Location
- GPS coordinates, plus city and country fields that pinpoint where a photo was taken.
- Camera & phone
- Make, model, lens, serial number and maker notes.
- Date & time
- When the photo was taken, created and last changed.
- Edit history
- Editing software, Photoshop and Lightroom history, and gallery-editor undo data.
- Hidden preview
- Small thumbnails inside the file that can still show the photo before you cropped it.
- Name & captions
- Author, owner and copyright fields, captions, keywords and comments.
- Extra data
- Depth maps, HDR gain maps, motion-photo data and anything tucked after the end of the image.
What stays exactly the same
The photo you post looks identical. Unlabel never re-compresses it.
- Every pixelFor JPEG, PNG and WebP the picture data is copied byte for byte. Zero quality loss.
- ColorsThe color profile (like Display P3 on iPhone) stays, so nothing looks washed out.
- OrientationThe rotation flag is kept on its own, so portraits never turn sideways.
How to remove the AI label from a photo
- Drop your photos in the tray. Drag them onto the page, paste them, or tap “Choose photos”. One photo or a hundred.
- Watch them develop. Each photo comes back as a print with a lab slip listing exactly what was removed.
- Download and post. Save each photo, or use “Download all” for a ZIP, then upload the clean copies to Instagram yourself.
Why Instagram labels real photos as AI
When you upload, Instagram receives the original file with every tag in it. Meta has said it reads industry-standard AI signals in that file, namely C2PA Content Credentials and IPTC metadata, to decide whether to show “AI info”. Apps with generative features write those tags even for small touch-ups, so a real photo with one object erased can come out labeled.
Location matters just as much. The file you post is often the same one you send in chats or email, where the original is kept. Cleaning it first means your coordinates never leave your phone.
Questions
Does Unlabel remove the AI info label on Instagram?
It removes the AI tags stored inside the file: C2PA Content Credentials, IPTC DigitalSourceType and AI prompt text, which are the signals Meta has said it reads. It can’t remove invisible watermarks woven into the pixels themselves (such as Google SynthID), and Instagram may still label a post from other signals or your own disclosure. If an image is fully AI-generated and realistic, Instagram’s rules ask you to disclose that yourself.
Are my photos uploaded anywhere?
No. Unlabel runs entirely in your browser. Photos are read and cleaned on your own device and never sent to a server. Turn off Wi-Fi after the page loads and it still works.
Does it reduce photo quality?
No. For JPEG, PNG and WebP, Unlabel removes only the hidden data blocks and copies the picture data byte for byte. Nothing is re-compressed, so quality, colors and orientation stay exactly the same.
Why did my real photo get labeled as AI?
Editing apps with generative AI features write a tag into the file saying it was made or edited with AI, even after a tiny fix. Instagram reads that tag on upload. Removing it from the file before posting is exactly what Unlabel does.
Which file types work?
JPEG, PNG and WebP are cleaned with no quality change at all. HEIC, AVIF and other formats your browser can open are saved as a new high-quality JPEG with no metadata. On iPhone, Safari hands over JPEG copies automatically.
Does it work on iPhone and Android?
Yes. Open this page in Safari, Chrome or any modern browser, tap “Choose photos”, and pick from your library. Downloads go to Files or Downloads, ready to post.
Is Unlabel free?
Yes. No sign-up, no ads, no limits. The code is public on GitHub under the MIT license, so anyone can check that photos stay on the device.